Website of the Department of Health

Code of practice for the promotion of NHS-funded services

This code of practice sets out rules around promotional material issued by providers of NHS services to ensure that:  the information patients receive is not misleading, inaccurate, unfair or offensive, that the brand and reputation of the NHS is protected, and that expenditure on promotional activity is not excessive.

• Download Code of practice for promotion of NHS services (PDF, 198K)