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Smoking campaign research
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Last modified date:25 April 2008
Summaries of campaign research reports
- Download report: Smoking advertising pre and post tracking February - March 2006 (PDF, 94K)
- Download report: Smoking Cessation Services for Nurses for Nurses Creative Development (PDF, 84K)
- Download report: Smoking advertising pre and post tracking February - March 2006 (PDF, 94K)
- Download report: Smoking Cessation Services for Nurses for Nurses Creative Development (PDF, 84K)
- Download report: British Heart Foundation Smoking Campaign Evaluation - January 2006 (PDF, 154K)
- Download report: Local Stop Smoking Services advertising development, November 2005 (PDF, 116K)
- Download report: Adult Secondhand Smoke campaign evaluation, Autumn 2005 (PDF, 110K)
- Download report: Anti-smoking advertising (British Heart Foundation, Cancer Research UK and European Union) creative development research, August- September 2005 (PDF, 89K)
- Download report: Adult Secondhand Smoke radio and press advertising development, August 2005 (PDF, 67K)
- Download report: Adult Secondhand Smoke TV and press advertising development, July - August 2005 (PDF, 129K)
- Download report: Adult Secondhand Smoke creative development, July 2005 (PDF, 117K)
- Download report: Young smokers radio advertising creative development, June 2005 (PDF, 101K)
- Download report: Second hand smoke ‘Smoking Kids’ evaluation wave 4, May- June 2005 (PDF, 102K)
- Download report: Young female smokers advertising campaign - creative development research part 2, May 2005 (PDF, 102K)
- Download report: Young female smokers advertising - creative development research, March 2005 (PDF, 31K)
- Download report: Anti-smoking advertising tracking, February/March 2005 (PDF, 35K)
- Download report: Young smokers advertising - creative development research, December 2004 (PDF, 28K)
- Download report: Local Stop Smoking Services creative development research - testimonial TV commercials and accompanying press and radio material, December 2004 (PDF, 27K)
- Download report: Local Stop Smoking Services ‘Give up for a loved one’ campaign creative development research, December 2004 (PDF, 43K)
- Download report: Smoking testimonials campaign evaluation, December 2004 (PDF, 61K)
- Download report: Local Stop Smoking Services animation campaign creative development research, December 2004) (PDF, 36K)
- Download report: 'Prepare to Quit' creative development research, October 2004 (PDF, 16K)
- Download report: Local Stop Smoking Services campaign creative development research, September 2004 (PDF, 18K)
- Download report: Smoking testimonials campaign qualitative evaluation research, March 2004 (PDF, 15K)
- Download report: Trudi Testimonials and LSSS pre and post campaign tracking February to March 2006. Research conducted by BMRB. (April 06) (PDF, 44K)
- Download report: The Big Quit Campaign Evaluation Report. Research conducted by BMRB. (March 2006) (PDF, 62K)
- Download report: Smokefree Brand Positioning Follow-up. Research conducted by Cragg Ross Dawson. (August 2006) (PDF, 103K)
- Download report: ‘Tobacco Control Information Campaign Pitch Research’. Research was conducted by the Nursery. (August 2006) (PDF, 115K)
- Download report: Motivations That Matter Campaign Evaluation Report. Research conducted by BMRB. (October 2006) (PDF, 106K)
- Download report: Smokefree Website Development Research. Research conducted by Virtual Surveys. (November 2006) (PDF, 105K)
- Download report: CRUK “Smoke is Poison” Campaign Evaluation. Research conducted by BMRB. (January 2007) (PDF, 114K)
- Download report: Tobacco Education Campaign Evaluation Wave 10. Research conducted by BMRB. (March 2007) (PDF, 123K)
- Download report: ‘Smoking Support Creative Development’. Research was conducted by the Nursery. (November 2006) (PDF, 108K)
- Download report: Secondhand Smoke “Wedding” Campaign – Pre and Post Campaign Tracking Research conducted by BMRB. (April 2007) (PDF, 113K)
- Download report: ‘Smoking Legislation Business Qualitative Research’. Research was conducted by Diagnostics. (December 2006) (PDF, 113K)
- Download report: ‘Unhooked - Interactive Communication Effectiveness Test’. Research was conducted by 2CV. (January 2007) (PDF, 98K)
- Download report: English Smoking Ban General Public Strategic Research. Research conducted by Diagnostics. (February 2007) (PDF, 104K)
- Download report: Tobacco Control Information Creative Development with gay and bisexual male smokers. Research conducted by The Nursery. (March 2007) (PDF, 123K)
- Download report: Smokefree Business Guidance Creative Development. Research conducted by Diagnostics. (February 2007) (PDF, 113K)
- Download report: Smoking Amongst Polish Citizens in the UK. Research conducted by Diagnostics Social & Market Research. (March 2007) (PDF, 132K)
- Download report: Smoking & Pregnancy Qualitative Research. Research conducted by Research Works Ltd. (April 2007) (PDF, 138K)
- Download report: Local NHS Stop Smoking Services Qualitative Research. Research conducted by Directions Research & Marketing. (April 2007) (PDF, 132K)
- Download report: ‘TCI Support Strand DM Development Research’. Research was conducted by the Nursery. (March 2007) (PDF, 112K)
- Download report: ‘Smoke Free’ Advertising Creative Development Qualitative Research. Research conducted by Henley Centre Headlight Vision. (April 2007) (PDF, 154K)
- Download report: Smokefree Legislation General Public Omnibus Research. Research conducted by ICM (April 2007) (PDF, 95K)
- Download report: Smoking Ban Legislation Business Omnibus Aug 06 - Jun 07. Research conducted by Continental Research (June 07) (PDF, 114K)
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