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Current campaigns
Background information on the Department’s portfolio of public facing campaigns with links to their individual websites and online resources.
Social care recruitment
The current social care worker recruitment campaign uses two real life case studies in its television, radio and press advertising.
The first case study features Joyce, who is recovering from a stroke, and her social care worker, Helen, who helps her get ready for a special occasion.
The second is about Tunde, a young man with autism, who is supported by Peter as he learns the route to his workplace on his first day in his new job.
Getting off Cigarettes
The Getting off Cigarettes campaign explains to smokers how using NHS support can significantly improve their chances of quitting.
The TV ads feature a cityscape dotted with giant cigarettes - drawing closer they reveal people stranded on top of them. Different rescue operations arrive on the scene to help smokers to 'get off' cigarettes, illustrating the range of free stop smoking support provided by the NHS.
Smokers are invited to call the NHS Smoking Helpline (0800 169 0 169 ) or visit the go smokefree website for further information, or to request a free 'Get Support' DVD. The campaigns runs until 31 March 2008.
Enabling Choice
Campaign that aims to create awareness amongst the public of the right they now have to choose any hospital or clinic for treatment after being referred by their GP.
The campaign uses cartoon characters to show the different reasons why a patient might want to choose a particular hospital such as it being close to home, or because it has the best reputation for a certain treatment.
Catch it, Bin it, Kill it
Campaign encouraging the public to practise correct respiratory and hand hygiene to prevent the spread of viruses.
Running until spring 2008, the campaign includes advertising on public transport, posters in shopping centres, and screen savers. A PR programme includes projects with voluntary organisations and retailers to spread the campaign messages to both employees and customers.
Posters have been distributed to GP surgeries, community and hospital pharmacists, libraries, police stations, A & E departments, and NHS Walk-in Centres, and can be freely ordered.
Antibiotics! Do you need them?
Campaign with the message that antibiotics do not work on most coughs, colds and sore throats.
Adverts will be appearing in newspapers and magazines, and in addition a leaflet and posters will be displayed in GP practices, pharmacies and Sure Start Children’s Centres throughout the country. These materials will both increase awareness of resistance issues and provide an opportunity for GPs, pharmacists and patients to assess their need for antibiotics.
The campaign materials are free and can be ordered by filling in an order form.
Know Your Limits
Campaign launched last year that urges young drinkers to know their limits and to stay within them. It is designed to get the message across that too much alcohol makes you feel invincible when you are at your most vulnerable.
The campaign uses television ads, posters and a Know Your Limits website to deliver advice on sensible drinking and staying safe whilst enjoying a good night out.
This joint Department of Health and Home Office campaign is aimed at 18 to 24 year olds but it does reach out to younger audiences.
5 A DAY - Top Tips for Top Mums
Top Tips for Top Mums focuses on motivating low income mums (dads and guardians too) to share their own experiences of how easy or difficult it is to integrate fruit and veg into their children’s diet, while managing life’s other priorities.
By asking young mums what main barriers they face, such as children’s fussiness, cost, skills and ideas - we intend to capture what works best for them when trying to get their children to eat more fruit and veg.
The campaign aims to put mums in touch with each other, encouraging them to find ways of improving their children’s diets in a more engaging, fun and interactive way without extra cost or changing their everyday lives.
Condom Essential Wear
Campaign forming a key part of the Adult Sexual Health Strategy, which aims to reduce current increases of sexually transmitted infections (STIs).
The campaign focuses on ‘normalising’ condom use amongst sexually active 18-34 adults by communicating that condoms are ‘essential wear’ to protect against the threat of contracting STIs.
Launched in November 2006, it also helps raise awareness and knowledge of STIs, informing people on their prevalence, symptoms (or lack of in some cases), long term consequences, and aims to reduce the subject’s taboo status.
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