Website of the Department of Health

Catch it, Bin it, Kill it - Respiratory and hand hygiene campaign

The second phase of this communications campaign began on 24 November 2008 and runs until early 2009.

It aims to encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing, to prevent the spread of germs particularly during the cold and flu season.  The 2008/2009 campaign particularly targets mothers with children under 11 years of age, as influencers within the family.

The campaign launched with radio interviews with Departmental spokesperson Professor Lindsey Davies, and also with Donna Air, actress and mother. It continues with advertising on radio, in women’s magazines, on bus panels, London Underground escalator panels, Asda trolley panels, ATMs, and with online content.  A public information film will also be distributed.

Catch It Bin It Kill It posters in A3 and A4 formats can still be ordered from the DH Publications Orderline - quote codes 284556/A4 or 284556/A3:

• DH publications orderline (opens new window)