This communications campaign aims to encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing, and to change current behaviour, in order to prevent the spread of viruses particularly during the colds and flu season.
The Campaign launched on the 28 November 2007, with advertising on buses, trains and the London Underground, posters in shopping centres, screen savers, and ads in the London free press during the launch week. A4 posters have been distributed to GP surgeries, hospital and community pharmacists, HPUs, A&E departments, NHS Walk-in Centres, libraries, and police stations, and a PR programme continues to engage with stakeholders and gain media coverage of the campaign messages.
The A3 and A4 versions of the posters can be ordered free from DH Publications Orderline, quote codes 284556/A4 or 284556/A3 - tel. 0870 155 5455 or email:
This pack includes information on the rationale and strategy of the campaign. If you have any questions about the pack please contact:
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A new nursery rhyme and Dirty Bertie storybook leaflet for young children, carrying the 'Catch It, Bin It, Kill It' message.
Contact details for obtaining hard-copy DH publications.

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