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Catch it, Bin it, Kill it - Respiratory and hand hygiene campaign 2007-2008

  • Document type:
    Guidance
  • Author:
    Department of Health
  • Published date:
    28 November 2007
  • Primary audience:
    Health and social care professionals
  • Publication format:
    Electronic only
  • Gateway reference:
    9045
  • Copyright holder:
    Crown

This communications campaign aims to encourage the public to practise correct respiratory and hand hygiene when coughing and sneezing, and to change current behaviour, in order to prevent the spread of viruses particularly during the colds and flu season.

The Campaign launched on the 28 November 2007, with advertising on buses, trains and the London Underground, posters in shopping centres, screen savers, and ads in the London free press during the launch week. A4 posters have been distributed to GP surgeries,  hospital and community pharmacists, HPUs, A&E departments, NHS Walk-in Centres, libraries, and police stations, and a PR programme continues to engage with stakeholders and gain media coverage of the campaign messages.

The A3 and A4 versions of the posters can be ordered free from DH Publications Orderline, quote codes 284556/A4 or 284556/A3 - tel. 0870 155 5455 or email:

Information for journalists

Professor Lindsey Davies letter

Campaign resources

Campaign poster

Local action pack

This pack includes information on the rationale and strategy of the campaign. If you have any questions about the pack please contact:

Screensaver

 You will need Winzip or similar unzipping software to open this file; to run the screensaver you will need to have Flash installed on your computer.

Nursery Rhyme and Dirty Bertie Storybook

A new nursery rhyme and Dirty Bertie storybook leaflet for young children, carrying the 'Catch It, Bin It, Kill It' message.

Additional links

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Contact details for obtaining hard-copy DH publications.

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