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Code of practice for the promotion of NHS-funded services
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Document type:Guidance
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Author:Department of Health
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Published date:19 March 2008
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Product number:286502
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Gateway reference:9580
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Pages:50
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Copyright holder:Crown
This code of practice sets out rules around promotional material issued by providers of NHS services to ensure that: the information patients receive is not misleading, inaccurate, unfair or offensive, that the brand and reputation of the NHS is protected, and that expenditure on promotional activity is not excessive.
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