Department of Health

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Swine flu campaign resources

This page contains campaign materials for swine flu communications.

National Pandemic Flu Service

The National Pandemic Flu Service will stand down with effect from 1am on 11 February 2010. The closure of the service is being communicated to the public via a new press advert:

Further swine flu vaccination campaign activity, January/ February 2010

This burst of campaign activity  serves as a reminder to all of those in th higher risk groups to have a swine flu vaccination, including pregnant women, people with a long-term health condition and children over 6 months and under 5 years old.

This additional campaign activity will run from the end of January until the middle of February.

Swine flu information sheet for asylum seekers, refugees and other foreign nationals in the UK

A summary of current information on swine flu can now be accessed for or by people who cannot speak or read English and who may not have access to a regular flow of news, i.e., an asylum seeker or refugee, a temporary worker in the UK or even a member of an established migrant group.

The information sheets have been designed and type-set so that parts of them can be easily updated if necessary.   Further language versions will follow.

Toolkits

A comprehensive swine flu campaigns resources toolkit is available for NHS communications professionals on the NHS Comms Link website. The toolkit includes information and campaign materials for respiratory and hand hygiene, the National Pandemic Flu Service and swine flu vaccination campaigns.

Commercial and third sector organisations that are working in partnership with DH on swine flu campaigns can access a toolkit via a secure FTP (file transfer protocol) site. To request access to this site, email flupartners@dh.gsi.gov.uk. Please put ‘FTP site access’ in the subject heading.

Appropriate resources for use with children have been made available on the Teacher.net website, including a nursery rhyme and Dirty Bertie storybook leaflet for young children, carrying the 'Catch It, Bin It, Kill It' message.

Swine flu vaccination programme: Children over 6 months and under 5 years old

Children over six months and under five years old are now being offered the swine flu vaccine and a leaflet is available to download.

A toolkit of resources to help PCTs deliver local communications is available on the NHS Comms Link website (see Toolkits section above).

Swine flu and pregnancy: How to protect yourself and your baby

This leaflet includes information for pregnant women about the swine flu vaccination, the precautions they can take to reduce their risk of infection and treatments that are available if they become ill.

Swine flu vaccination campaign

The vaccination programme is being supported by advertising in the press and on the radio.

A leaflet has been developed for the general public and contains information about why the vaccine was developed, who will be vaccinated first, any side-effects and what you should do next.

New respiratory and hand hygiene campaign, autumn 2009

A new 'Catch it. Bin it. Kill it.' national campaign launched this week. The campaign runs until February 2010 and promotes good respiratory and hand hygiene, which can help prevent the spread of swine flu.

The campaign launched with press and TV advertising. Posters will also be appearing on buses, trains and the London Underground from early November and shopping centre bins will carry posters with the Catch it. Bin it. Kill it. message. All the adverts show how easily germs can be transferred, both in public places and the home, before reminding us of the appropriate respiratory and hand hygiene behaviours.

A new version of the Catch it. Bin it. Kill it. poster has been produced, with the final ‘Kill it’ stage updated to reference two options for killing germs: washing your hands with soap and water, or using sanitiser gel when you’re out and about.

Swine flu vaccination: social care communications toolkit

To help local social care communications teams inform and encourage frontline staff vaccination, the Department of Health has produced a range of communication products, for both adult and children’s social services, to support staff engagement.

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