The FRANK campaign provides information and support for young people to ensure they understand the risks and dangers of drugs and their use and that they know where to go for help and advice. FRANK also gives parents the confidence and knowledge to talk to their children about drugs. FRANK is jointly delivered by the Department of Health, the Home Office and the Department for Children, Schools and Families.
Since launching in 2003, FRANK has established itself as an informed and trusted source of help and information. FRANK has received over 739,000 telephone calls, responded to over 48,000 emails and received over 5.7 million hits to talktofrank.com. 83% of young people are aware of FRANK. The number of 15-18 year olds agreeing that smoking cannabis can damage the mind went up from 45% to 61% as a result of this campaign.